Lightroom Heuristic Analysis
Helped structure a complex initiative so decisions, execution, and system design held together under real constraints.
Drew Littrell
Over the last decade, I’ve worked with teams at Nike, Adobe, Galaxy, Bridgewater, and Cornell and many more on products, systems, and strategy.
The industries vary. The problems usually don’t: too many moving parts, unclear structure, competing constraints, and work that starts to drift when the system beneath it doesn’t hold.
A lot of that work lives in the overlap — defining the thing itself, clarifying how it should work, and helping it move forward when the path from idea to execution isn’t clean.
This site is a running archive of projects, writing, and notes from that work.
Right Now
A short list of what I’m actively focused on.
- Expanding the work archive into stronger case-study pages.
- Leading design and product decisions for external trading tools.
- Developing writing and notes on systems, strategy, and execution.
Selected work
A few projects from the last decade.
A small selection of systems design and strategy work.
Nikevision.com redesign and build
Worked on a high-complexity effort where clearer framing and stronger structure made the work more coherent and more workable.
External Trading Tools design lead.
Shaped experience and systems decisions across a multi-part initiative with a lot of moving parts.
Writing
Essays and notes on systems, product work, and structure.
A Future Worth Wanting The hopeful vision for the AI age is not mass idleness or elite abundance. It is a society with more dignity, more ownership, more time, and more room for human beings to be human.
What AI Makes Buildable Cheap intelligence does not just automate tasks. It changes which organizations and systems are feasible.
The Transition Is Not the Destination Most AI writing assumes today’s institutions are the final shape of the future. That is the mistake.
About
I work across product, systems, strategy, and execution. The through-line is structure: helping complicated things become more coherent, more workable, and easier to move forward. I tend to do my best work when there are too many moving parts and no obvious way to make the whole thing hang together.
Contact
Email drew@drewlittrell.com
LinkedIn https://www.linkedin.com/in/andrewlittrell
GitHub github.com/your-handle
If you think I might be useful, get in touch.